ABOUT

PURE is a Swedish beauty company based in Stockholm with a strong focus on high product quality, pureness and fashion. In line with Swedish ideals and aestethics - PURE uses top of the line raw materials in harmony with nature as well as a sleek Scandinavian design and concept. The Scandinavian approach towards health and beauty can be found throughout PURE's whole collection and service.

PURE products are made to nourish even the most sensitive skin containing retinol, important vitamins, antioxidants as well as being hypoallergenic - yet with effective clinically proven results. PURE has a wide selection of paraben free, perfume free, talc free, dye free and toxic free products.

A key factor for PURE is to listen to each costumer's specific concerns and needs to tailor the best make up and skin care solution regardless, if you are looking for a trendy, natural or classic look. Be part of the PURE revolution and community where YOU and what YOU need is what PURE is all about!


PACKAGING

PURE packaging has a sleek design while aimed to be practical, lightweight, eco-friendly and sustainable.


ETHICS & ENVIRONMENTAL CONCERNS

PURE avoids animal testing, mineral oils and other forms of cheap fillers as well as the use of unnecessary packaging. All used materials should be recyclable as far as possible.

PURE is produced locally to reduce the negative impact transportation has on the environment.