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ABOUT

PURE is a Stockholm Sweden based cosmetics company with a strong focus on high product quality, pureness and fashion. In line with Swedish ideals and aestethics - PURE uses top of the line raw materials in harmony with nature aswell as a sleek Scandinavian design and concept. A key factor for PURE is to at all times use top make up artists in order to skillfully accommodate and teach customers how to best apply make up and skin care regardless if the customer is looking for a trendy, natural or classical look.

PURE products are made to nourish even the most sensitive skin containing important vitamins and antioxidants as well as being hypoallergenic yet with effective results focusing on different needs and problems. PURE has a wide selection of paraben free, perfume free, talc free, and dye free products.

In order to fully accommodate its customers and deliver high service - PURE has a very wide range of products and colors enabling the skin care and make up artist to always be able to tailor the best and unique combination for each customer without limitations. Regardless of current trends - PURE will have the products and the knowledge so that the customer can rely on that the very best is chosen for him/her at all times.


PACKAGING

PURE packaging have a sleek design while they are aimed to be practical, lightweight and should not take up a large space in your handbag or when traveling.


ETHICS & ENVIRONMENTAL CONCERNS

PURE avoids animal testing, mineral oils and other forms of cheap fillers and the use of unnecessary packaging whereby all used materials are recyclable.





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